Builds run from $2,000 to $25,000 and get scoped before you commit to anything. Ongoing plans run from $149 to $3,000 a month, and you can move up or down a tier whenever you like.
That wastes your afternoon and mine. If these numbers do not work for your firm, you should be able to work that out in two minutes without talking to anyone. If they do, we will have a much better conversation.
Two rules apply to everything below. Nothing is billed by the hour, because hourly billing punishes speed and makes you hesitate before asking for things. And you own what gets built, every time. Keeping it winning is the service. The machine is yours.
All prices exclude GST.
The AI Scan checks whether ChatGPT, Perplexity, Google AI and Claude cite your firm when a buyer asks who to use. It takes about a minute, it costs nothing, and there is no call attached to it.
Every build is owned outright: the site, the AI agent, the automations, the domain. Pay up front, or spread it with Rent-to-Own.
A productised site built to convert, with lead capture wired in from day one, live within two weeks. The entry rung of the same system the bigger builds run on.
A paid positioning intensive that decides what your firm should be the answer to, then turns that into a scoped, fixed-price plan for the build. You never pay for a build nobody scoped.
The whole machine, wired together: attract, convert, retain, recommend. Where the range lands depends on how much gets built, and you see the number before you commit.
Pay a 25 per cent deposit, then monthly over 12 or 24 months. Spreading it costs 15 per cent on the outstanding balance, which is the price of not paying up front. You own the build outright at the end, and you can clear the remaining balance early whenever you want.
A $2,000 Launch build over 12 months: a $500 deposit, then $293 a month. That is $144 toward the build and $149 for the Keep plan, on one invoice. Total paid for the build: $2,225.
A $10,000 Engine build over 24 months: a $2,500 deposit, then $508 a month, again including Keep. Total paid for the build: $11,125.
Every build sits on Keep, because that is what keeps it alive. Everything above Keep is optional, additive, and you can move between tiers whenever you like.
Your machine stays alive, monitored and answering. Nothing to think about.
Everything in Keep, plus:
Everything in Keep, plus:
Everything in Grow, plus:
I take a limited number of hands-on clients at any one time, because Grow and Scale are my hours, not a queue. If I am full, I will tell you rather than take the money and stretch.
A lower monthly base, plus a fee on the clients the system actually wins. As the success fee grows, the base shrinks toward a maintenance floor. It is the fairest version of this arrangement and the one I would rather be on.
Paying on results only works when results can be counted honestly. Your firm qualifies if your service pricing is fixed or reliably knowable, if won clients get recorded in a system I can read, and if you can genuinely handle the extra volume. If any of those are missing, the numbers turn into an argument at month three and neither of us wants that.
You always fund your own media. What counts as a lead, what counts as a won client, and what happens on a refund all get written down before the first dollar moves.
No hourly rate and no timesheets. You know the price before you send the email, which is the whole point: I would rather you asked.
Anything bigger than these gets quoted as a fixed price before work starts. And if you are buying two or three of these a quarter, Grow includes most of them and costs less.
Media never gets bundled into my fee, and the reason matters. If your ad spend came out of what you pay me, every dollar spent on your campaigns would be a dollar off my margin, and I would have a financial reason to underspend on the exact thing meant to grow your firm. That is a terrible way to build a working relationship.
So the account is yours, on your card, from day one. You see every dollar. You keep the history. Nobody marks up your media, and if we ever part ways you keep the account and everything it has learned.
That depends on your market, and the honest answer is that it decides which plan you belong on rather than the other way around.
At this budget, continuous management costs more than it can return. A quarterly tune-up, a fortnightly search-term review and automatic alerts keep the account healthy without either of us pretending it needs daily attention.
Above this, there is enough data for the platforms to learn from, so continuous optimisation and the won-client feedback loop start paying for themselves. This is the point where managing a channel properly is worth doing.
Your plan and your ad budget are two separate things, on two separate invoices. One comes from me, the other from Google. I will tell you what I think you should spend, and it is your call.
Because making you sit through a call to find out what something costs wastes your afternoon and mine. If the numbers do not work for your firm, you should be able to establish that in two minutes without talking to anyone.
No. Everything is a fixed price or a monthly plan. Hourly billing punishes speed and makes clients hesitate before asking for things, which is the opposite of useful. If a job is not on the servicing menu, it gets quoted as a fixed price before any work starts.
You do, directly to Google or LinkedIn, on your own account and your own card. Media never gets bundled into a fee, because that would create a financial reason to underspend on your campaigns. Management and media are always quoted separately.
Yes. Every build is owned outright: the site, the AI agent, the automations and the domain. On Rent-to-Own, ownership transfers on the final payment. Keeping the system winning is the ongoing service, but the machine itself is yours.
Yes, through Rent-to-Own. A 25 per cent deposit, then monthly payments over 12 or 24 months with a 15 per cent financing uplift on the balance. You own the build outright at the end, and you can pay out the remaining balance early at any time.
Every build sits on the Keep plan, because that is what keeps it hosted, monitored and answering. Everything above Keep is optional and you can move up or down a tier at any time.
Under $1,500 a month in media spend, monthly management does not make commercial sense for either of us. Ads Care is the right level instead: a quarterly health check and tune-up, a fortnightly search-term review and automated monitoring between checks.
Yes. Every price on this page excludes GST.
Thirty minutes, one-on-one with me. I will look at where your firm stands and tell you which rung is actually yours, including if the answer is none of them.