No accountant sends a client a bill they have to guess at, so you will not get one here. The AI Scan is free. An Infrastructure Audit is $450 and comes off the price of a build. Builds start at $2,000 and get scoped and fixed before you commit to anything. Ongoing plans run from $149 to $3,000 a month, and you can move a tier whenever you like.
You can run a practice off a $20-a-month website.
You can also get tax advice off an online forum.
Both work right up until the moment they matter.
That wastes your afternoon and mine. If these numbers do not work for your firm, you should be able to work that out in two minutes without talking to anyone. If they do, we will have a much better conversation.
Two rules apply to everything below. Nothing is billed by the hour, because hourly billing punishes speed and makes you hesitate before asking for things. And you own what gets built, every time. You spend your working life telling clients not to lock value inside an asset someone else controls, so the site, the domain, the ad accounts and the data are all yours. Keeping it winning is the service. The machine is yours.
There are two kinds of number on this page and they do different jobs. A build is a one-off: it makes the machine exist, and it is yours. A monthly plan operates that machine, improves it, and brings it demand. You buy the build once. You buy the plan for as long as you want someone running it.
All prices exclude GST.
One question decides it. How much does a business owner have to learn before they are ready to instruct you? Choosing an accountant is not like booking a tradesman. They are weighing a relationship, they cannot easily judge the advice in advance, and they take months. That buyer has to be taught first, and teaching takes more machine. Most accounting firms need an Engine build.
Every build is owned outright: the site, the AI agent, the automations, the domain. Pay up front, or spread it with Rent-to-Own. Scoping and positioning are part of the build, not a separate invoice.
A day of my time going through what your online presence actually runs on: how many separate vendors keep it alive, where enquiries leak, what nobody owns, and whether AI engines can read you at all. I submit a real test enquiry through your own form and time the reply. You get a written report with findings you can act on without hiring me, and no call is required to receive it.
The $450 comes off the price of any build, so it costs nothing on top if you go ahead. It is recommended rather than required: if you already know what you want, skip it. I run about five a week because I do them myself, so there is sometimes a wait. See what the Audit checks.
The narrower case for an accounting firm: a single high-intent service where buyers already know what they need and are searching for it directly, such as SMSF audit or R&D tax. The job is being findable at that moment and easy to act on. Fixed scope, fixed price, no discovery phase.
For firms whose clients take months to choose, arrive with a vague problem, and are frightened of choosing wrong. That buyer has to be taught before they commit, and the extra components are the teaching: positioning, authority, content, follow-up, being named by AI when they ask. This is where most accounting firms belong.
You will run the numbers, so here they are, on your terms. Cost per lead is the wrong figure. What matters is what one client is worth across the years you keep them, against what it cost to win them. A compliance client at $4,000 a year for eight years is $32,000 in fees. That is turnover, not profit, so take it to gross margin and call it roughly $11,000 of contribution.
Hold a build against that number rather than the flattering one. A single retained client still comfortably covers an Engine build, and the machine is built to win more than one. That is the honest version of the maths, and it is the one that survives an accountant reading it.
Pay a 25 per cent deposit, then monthly over 12 or 24 months. Spreading it costs 15 per cent on the outstanding balance, which is the price of not paying up front. You own the build outright at the end, and you can clear the remaining balance early whenever you want.
A $2,000 Launch build over 12 months: a $500 deposit, then $293 a month. That is $144 toward the build and $149 for the Keep plan, on one invoice. Total paid for the build: $2,225.
A $6,000 Engine build over 24 months: a $1,500 deposit, then $365 a month, again including Keep. Total paid for the build: $6,675.
Every build sits on Keep, because that is what keeps it alive. Everything above Keep is optional, additive, and you can move between tiers whenever you like.
These plans run a machine I built. Grow and Scale are not available on their own, and that is deliberate rather than a sales tactic. Pointing paid traffic at a site I have not built means renting you my time to fill someone else's leaky bucket, then being judged on the result. If your current setup is close, the build is small and scoped accordingly. It still has to happen first.
Your machine stays alive, monitored and answering. Nothing to think about.
Everything in Keep, plus:
Everything in Keep, plus:
Everything in Grow, plus:
I take a limited number of hands-on clients at any one time, because Grow and Scale are my hours, not a queue. If I am full, I will tell you rather than take the money and stretch.
A lower monthly base, plus a fee on the clients the system actually wins. As the success fee grows, the base shrinks toward a maintenance floor. It is the fairest version of this arrangement and the one I would rather be on. Accounting fee models tend to be fixed or reliably knowable, which is exactly what makes this workable here.
Paying on results only works when results can be counted honestly. Your firm qualifies if your service pricing is fixed or reliably knowable, if won clients get recorded in a system I can read, and if you can genuinely handle the extra volume. If any of those are missing, the numbers turn into an argument at month three and neither of us wants that.
You always fund your own media. What counts as a lead, what counts as a won client, and what happens on a refund all get written down before the first dollar moves.
No hourly rate and no timesheets. You know the price before you send the email, which is the whole point: I would rather you asked.
Anything bigger than these gets quoted as a fixed price before work starts. And if you are buying two or three of these a quarter, Grow includes most of them and costs less.
Media never gets bundled into my fee, and the reason matters. If your ad spend came out of what you pay me, every dollar spent on your campaigns would be a dollar off my margin, and I would have a financial reason to underspend on the exact thing meant to grow your firm. That is a terrible way to build a working relationship.
So the account is yours, on your card, from day one. You see every dollar. You keep the history. Nobody marks up your media, and if we ever part ways you keep the account and everything it has learned.
That depends on your market, and the honest answer is that it decides which plan you belong on rather than the other way around.
At this budget, continuous management costs more than it can return. A quarterly tune-up, a fortnightly search-term review and automatic alerts keep the account healthy without either of us pretending it needs daily attention.
Above this, there is enough data for the platforms to learn from, so continuous optimisation and the won-client feedback loop start paying for themselves. This is the point where managing a channel properly is worth doing.
Your plan and your ad budget are two separate things, on two separate invoices. One comes from me, the other from Google. I will tell you what I think you should spend, and it is your call.
Because making you sit through a call to find out what something costs wastes your afternoon and mine. You quote your own clients up front, and you should get the same courtesy back. If the numbers do not work for your firm, you should be able to establish that in two minutes without talking to anyone.
Not if the copy is written to the rules. APES 110 section 115 requires members to be honest and truthful in marketing and prohibits exaggerated claims about services, qualifications or experience, along with unsubstantiated comparisons to other firms. That rules out superlatives such as best or leading, guaranteed outcomes, and testimonials implying a typical refund or saving. The registered tax practitioner symbol may only appear alongside the registration number and must not be altered. Growth Rebels writes to these constraints by default, and your practice approves every page before it goes live.
No. Everything is a fixed price or a monthly plan. Hourly billing punishes speed and makes clients hesitate before asking for things, which is the opposite of useful. If a job is not on the servicing menu, it gets quoted as a fixed price before any work starts.
Your buyer, not your size or your budget. The question is how much someone has to learn before they are ready to instruct you. A business owner choosing an accountant is not shopping the way someone books a tradesman. They are weighing a relationship, they cannot easily judge the advice in advance, and they take months, so they have to be taught first. The extra components in an Engine build are that teaching: authority, content, follow-up over time, being named by AI when they ask. Most accounting firms are in that group, so most need an Engine from $6,000. Launch, at $2,000 in two weeks, suits the narrower case where buyers already know exactly what they want and are actively searching for it, such as a single high-intent service line.
You do, directly to Google or LinkedIn, on your own account and your own card. Media never gets bundled into a fee, because that would create a financial reason to underspend on your campaigns. Management and media are always quoted separately.
Yes. Every build is owned outright: the site, the AI agent, the automations and the domain. On Rent-to-Own, ownership transfers on the final payment. You spend your working life telling clients not to build value inside an asset someone else controls, so nothing here is rented back to you. Keeping the system winning is the ongoing service, but the machine itself is yours.
Yes, through Rent-to-Own. A 25 per cent deposit, then monthly payments over 12 or 24 months with a 15 per cent financing uplift on the balance. You own the build outright at the end, and you can pay out the remaining balance early at any time.
No, and the reason is self-interested as well as principled. Grow and Scale run a machine I built. If I point paid traffic at a site I have not built, I am renting you my time to fill someone else's leaky bucket and then being judged on the result. If your current setup is already close, the build is small and gets scoped that way. It still has to happen first.
Most firms in this position do not need more clients. They need better ones. A system that qualifies enquiries before they reach a partner lets you be selective rather than reactive, and replace low-value compliance work with advisory engagements at the same capacity. Agile Market Intelligence found only 15 per cent of Australian small businesses see their accountant as a strategic partner, and that clients in those relationships are roughly three times as likely to spend more than fifty thousand dollars a year.
Yes. Every price on this page excludes GST.
You cannot buy the network. You can buy the machine. Thirty minutes, one-on-one with me. I will look at where your firm stands and tell you which rung is actually yours, including if the answer is none of them.
A straight conversation, not a pitch. No prepared deck.