FAQ

We build digital infrastructure for professional services firms. That includes authority positioning systems (GEO), custom AI chat agents, CRM and workflow automation, automated email nurture sequences, and performance advertising. Everything we build is engineered to work together as a connected system, not a collection of standalone tools.

GEO stands for Generative Engine Optimisation. When prospects ask ChatGPT, Claude, Perplexity, or Google AI for recommendations, your firm either appears in those answers or it doesn't. GEO is the methodology for making sure it does. Traditional SEO gets you found on Google. GEO gets you cited by AI.

Professional services firms where expertise is the product: accounting firms, law practices, engineering consultancies, advisory firms, and specialist consultancies. If your firm sells thinking rather than hours, and you're tired of being the best-kept secret in your niche, we're built for you.

Most agencies deliver campaigns. We build systems. The difference is that campaigns stop working when you stop paying, while systems compound over time. We also don't do social media calendars, brand awareness exercises, or monthly reports full of vanity metrics. Everything we build has a measurable impact on pipeline and revenue.

Yes, individual pieces can be built on their own. That said, they are one connected system, and every engagement starts with the Uncopyable Core so the pieces point in the same direction. The real power comes from stacking them on shared infrastructure: an AI chat agent that feeds your CRM, which triggers nurture, backed by performance ads, all on the same backbone.

Most firms start free, with an intro call or the AI Scan. The paid work then begins with the Uncopyable Core, a focused positioning intensive that produces a scoped, priced roadmap. From there, the build runs on one of two models: Project + Maintenance (a build fee upfront, paid in milestones, then a monthly maintenance retainer for monitoring, updates and hosting), or Monthly Retainer (the build cost amortised into a monthly fee, higher during the build phase and reduced ongoing). We scope the right one during the Core. The right choice depends on your cash flow preference and how hands-on you want us to be after launch.

Because every firm is different. An AI Chat Agent for a 5-partner accounting firm with 200 pages of content is a different build than one for a boutique advisory with 20 pages. We quote accurately after understanding your needs, not before. The Uncopyable Core gives us (and you) the clarity to scope properly.

Hosting and infrastructure monitoring, uptime checks, security updates, minor content and copy changes, knowledge base updates (for AI chat agents), workflow monitoring (for automation), and priority support. Think of it as keeping the engine running and tuned.

For project-based work, no. You pay for the build, it's yours. The maintenance retainer runs month-to-month. For retainer-based services like Performance Ads or the Authority Framework, we recommend a minimum engagement period so the system has time to compound, but we'll discuss that during scoping rather than locking you in upfront.

This is where the system approach pays off. If you already have our CRM infrastructure in place, adding a new service like Automated Nurture or an AI Chat Agent costs less because the backend already exists. We don't rebuild what's already working.

The intro call is a free, no-pressure chat to get to know each other. If we move forward, the paid work starts with the Uncopyable Core, a positioning intensive where we define what your firm should be known for and produce a scoped, priced roadmap, whether or not you engage us for the build.

It follows four steps. First, a free intro call to understand your firm and whether we're the right fit (running the free AI Scan first is a good way to see where you stand). Second, the Uncopyable Core, a paid positioning intensive that defines what you should be known for. Third, we present the findings and a scoped, priced roadmap. Fourth, we build the system. The timeline depends on scope, but most individual pieces go live within 2-4 weeks.

We need your input at the start (the Uncopyable Core and content gathering). After that, we build independently and check in at key milestones. We don't send you weekly status meetings or ask you to approve every design choice. You'll see the work at meaningful decision points.

An AI Chat Agent: 1-2 weeks. CRM and automation setup: 2-3 weeks. Automated nurture sequences: 1-2 weeks. Performance Ads setup: 1-2 weeks. The full Authority Framework: 6-10 weeks depending on scope. These are working timelines, not calendar timelines padded with waiting.

Access to your existing website, any brand guidelines you have, and time for the Uncopyable Core. For AI Chat Agents, we'll need your service documentation, FAQs, and pricing structures. For Performance Ads, access to any existing ad accounts. We'll send you a clear checklist.

We build on Cloudflare (hosting and edge workers), Airtable (CRM and databases), Make.com (workflow automation), and Claude API (AI agents). For websites, we use clean HTML, CSS, and JavaScript deployed on Cloudflare Pages. No WordPress, no heavy CMS, no plugins that break.

Yes. The website code, the CRM structure, the automation workflows, the AI knowledge base, all of it is yours. If you ever want to take it in-house or move to another provider, you can. We don't hold your infrastructure hostage.

Speed, security, and simplicity. Cloudflare Pages loads faster than any WordPress site, has no plugins to update or break, no security vulnerabilities from outdated themes, and costs almost nothing to host. Your site is a static asset that just works.

No. That's what the maintenance retainer covers. We handle all updates, monitoring, and technical management. If you want to make simple content changes, we can show you how, but you'll never need to touch code or debug a broken plugin.

In most cases, yes. Make.com connects to over 1,500 applications, and Airtable works with virtually any modern business tool. If you're using Xero, MYOB, HubSpot, Mailchimp, Slack, or similar platforms, we can wire them into your system.

It depends on your engagement model. Project clients move to the maintenance retainer where we monitor, update, and support. Retainer clients continue with ongoing optimisation. Either way, your system doesn't just launch and get forgotten.

Real metrics, not vanity metrics. For GEO: are you being cited by AI search engines? For AI Chat Agents: conversations, qualified leads, CRM entries. For Nurture: open rates, conversion rates, pipeline progression. For Ads: cost per acquisition, ROAS, qualified lead volume. We set up tracking as part of every build.

That's the point of building on shared infrastructure. Adding a new service, expanding to a new practice area, or rolling out to additional offices is faster and cheaper because the backbone already exists. The system is designed to grow with your firm.

The maintenance retainer includes monitoring and priority support. If something breaks, we fix it. For critical issues (site down, chat agent offline), we respond within hours, not days.