When buyers ask AI who is good, is your firm in the answer?
Google lists websites. AI tools like ChatGPT give one answer and name a few firms. Here is how I make sure yours is one of them.
AI answers now sit above the front page of Google.
Your prospects no longer type keywords into Google and scan ten blue links. They ask AI a question. They get a single answer, complete with citations.
That answer is built from sources the AI engine trusts. If your firm is not in those sources, you are not in the answer. It is that simple.
It is still a small share of searches, and it is growing. ChatGPT, Perplexity, Google AI Overviews and Claude are already where some buyers start.
GEO: Generative Engine Optimisation
GEO means setting up your firm's online presence so AI search engines see you as an authority. Then they cite you in their answers. It is not about gaming algorithms. It is about building real signals of authority that AI systems trust.
Clear to machines
The behind-the-scenes code and page structure that tell AI tools exactly who you are, what you do and where.
Worth quoting
Clear, expert answers to the questions buyers ask, written so AI tools can quote them and name your firm.
Backed by others
Reviews, directory listings and mentions elsewhere that make AI tools confident naming you.
Four steps, each building on the last.
This work is part of Grow, from $1,500 a month. Each step adds to what AI tools can find and trust about your firm.
Your focus
AI tools recommend specialists. We agree the specific work and problems your firm should be named for, so everything after points the same way.
Your website
Clear pages and the behind-the-scenes setup that help AI tools understand your firm. Built into every Growth Rebels website.
Your expertise
I interview your team and turn what they know into clear answers AI tools can quote. Your chat agent can use the same answers.
Your reputation
I place that content where AI tools look, then track whether they name your firm and adjust as they change.
Getting named is the start. The rest turns it into clients.
A chat agent catches the enquiries AI search sends you. Follow-up emails turn them into meetings. Ads bring more people in while your name builds.
Built for firms where expertise is the product.
Accounting Firms
Clients now ask AI which accountant specialises in their industry. Your firm needs to be in that answer.
Law Practices
Legal buyers ask AI for specialists in specific practice areas. Being cited decides who gets the call.
Engineering Consultancies
Complex projects are being scoped with AI. Firms with structured authority get recommended first.
Advisory Firms
Strategic advice is checked through AI before a conversation happens. Your insights need to be in the answer.
Specialist Consultancies
Niche expertise is exactly what AI search rewards. The more specific your authority, the stronger your citation position.
See if AI recommends your firm.
The AI Scan runs your buyer's query live and shows you what AI engines can find about your firm. It takes about two minutes.